Elite Windows & Doors

Freelance art direction for a communications agency to aid in updating the Elite Windows & Doors brand after several decades of trading.

A flexible system was created with a brand icon which could be extended across touchpoints for dynamic communications or utilised as a fixed symbol attached to the wordmark. Black was utilised to avoid conflict with any of the joinery brands they manufacture for.

The brand’s angular type feels modern and aligns with the precision of their manufacturing and the way their products frame spaces. The secondary font provides practical and professional communication in a wide variety of applications.

A flexible grid for a responsive website was created which could be utilised to showcase a variety of product lines, case studies and other documentation.