Good George

Brand communications, packaging design, signage & touchpoints

Brewery & Distillery

Working with Good George for the past nine years, I’ve created brand communications and campaigns, packaging, bar identities, interior touchpoints & signage, vehicle livery and other marketing assitance. The brewery is based in the old Saint George’s church and inspired their brand proposition ‘be good, do good, drink good’, packaging is often inspired by product provenance rather than the church inspired brand cues in order to keep the range varied and exciting. Their team like the work to focus on bold visuals and an easily identifiable brand to help cut through a busy retail landscape.

The current logo was created with the help of Indianapolis based CODO following which I’ve created new packaging and brand touchpoints, signage and additional guidelines to support their full-time inhouse designer and marketing team.

The cowtown milk stout won GABS 2023 best New Zealand craft beer label design. The earlier generation of their 946mL bottles has also been a Best Awards finalist.

Good George Logo Design
Good George Stained Glass Window Design
Good George Window Branding Design
Good George Billboard Design
Good George Mexican Lager Beer Six Pack
Good George Mexican Lager Illustration
Good George Squealer Bottle Design
Good George Mango Mimosa Design
Good George Cow Town Design
Good George Cow Town Ute
Good George Fresh Hop Bottle Design
Good George Fresh Hop Illustration
Good George IPA Bottle Design
Good George Glassware Design