Fantail & Turtle

A hospitality brand built around a heartfelt story from the owner’s life.

Travis (Fantail) and Troy (Turtle) met when they were 18 years old doing Army Officer training, becoming best mates. Troy carved a Pikorua symbolising their enduring friendship before passing to a terminal illness. Fantail & Turtles brand icon was designed to be both similar to that Pikorua and symbolise joining of people to socialise, while also functioning as an ampersand within the logo.

A sans serif font was modified to include an inline stroke matching the Pikorua’s linework.