Jumping Goat

Jumping Goat is a cold brewed coffee liqueur inspired by the origin story of coffee, where a goat herd watched his flock eat coffee berries and jump into the night before boiling some himself. I’ve worked from start up stage and supplied naming and brand identity, a bespoke bottle shape, brand comms and apparel.

Core range bottles are screen printed by the bottle manufacturer after the bottles are formed and shorter run editions utilise the same clear bottle with a printed label applied at the distillery providing a flexible system for different production numbers. Custom 50mL glass esspresso cups with metal tear top provide a unique format for counter top sales in stores.

Goat head brand icon was illustrated with the help of Travis Pietsch. Kaitaia Fire Edition Goat & Bartender Edition Goat illustrated myself.