Kaiser Brew Garden

The Kaiser family are descended from brewing heritage in homeland Germany and wanted a way to deliver that alongside their modern southern kiwi hospitality.

To build the underlying idea into the identity in a useful way, a german word was presented alongside an english word in communications as well as on-site touchpoints. It didn’t have to be an exact translation as long as it evoked the spirit of the headline, allowing the words selected to be interesting and eye catching.

The brew garden crest was created based around the client’s love of their historical family crest but which would have been too complex to effectively represent the brew garden well.