Financial People

Naming and brand identity for a New Zealand based financial consultancy.

The client’s passion for helping a wide variety of everyday people from first home buyers to retiree’s looking to manage their funds led to choosing a friendly name and an accessible visual direction that balances it’s focus on people with presenting a sense of precision and technical expertise.

Rounded logo typography was chosen with sections removed to add precision which also enabled a clear visual link to a strong system of ownable iconography. The use of bold contrasty colours side by side with soft and warm white hues creates a versatile palette which is practical for many different situations.